DM Templates · 2026

Real Instagram DM scripts you can paste.

12 battle-tested templates with three voice variants each, the full funnel walkthrough, 2026 conversion benchmarks, and the FAQ list of every edge case creators hit. Free.

Lead Capture 4

Comment Lead Capture
Capture email leads from Instagram comments. Viewer comments a keyword, gets a DM with a gated link to a free resource.
Story Reply Leads
Convert Story reactions and replies into DM leads. The fastest engagement-to-lead funnel on Instagram.
Keyword Link Delivery
The base template every creator runs. Viewer comments a keyword, gets a DM with a single trackable link.
Free PDF Lead Magnet
The classic content-upgrade funnel: viewer comments to get a PDF, lands on a gated landing page, gives email, gets the PDF.

E-commerce 1

E-commerce Product Launch
Day-of-launch DM with the product link, the early-bird code, and a follow-up nudge inside the 24-hour messaging window.

Affiliate 1

Amazon Affiliate Links
Compliant Amazon Associates DM with a trackable Amazon link, FTC disclosure, and the cookie-window callout that most creators forget.

Coaching 1

Coach Discovery Call Booking
Multi-step DM funnel that books a discovery call: keyword trigger, qualifying question, calendar link only after a yes.

Course Creator 1

Course / Digital Product Launch
Launch-week funnel: tease post + comment-to-DM + checkout link + abandoned-cart nudge. The complete digital-product flow.

Webinar 1

Webinar Registration
Comment-to-DM funnel that books webinar seats with reminders. Three-stage flow: register, confirm, day-of reminder.

Newsletter 1

Newsletter Signup
Build a newsletter list from Instagram organic. Comment-to-DM funnel with double opt-in, GDPR-safe, and a welcome sequence trigger.

Lead Capture 4

E-commerce 1

Affiliate 1

Coaching 1

Course Creator 1

Webinar 1

Newsletter 1

Engagement 2