Creator Lane for agencies
Workspaces, multi-account access, and per-client Money views. Run comment-to-DM campaigns across every Instagram account you manage from a single dashboard.
No credit card. Add accounts as you grow.
What this unlocks
- Workspace-scoped accounts: add as many client Instagram accounts as you manage
- Per-client Money view shows revenue and click attribution per brand
- Role-based access — strategists, account managers, and creators each see only what they need
- Bulk campaign deployment across multiple accounts with consistent templates
- Free for founding agencies — paid plans land when client volume justifies it
Why agencies pick Creator Lane
Multi-account from day one
ManyChat charges per account at agency scale. Creator Lane's workspace model lets you add client accounts without per-seat / per-account billing surprises during the early phase.
Per-client reporting baked in
Money tab filters by account and campaign. Each client gets their own attribution view; you don't have to reconcile across tools every monthly retainer report.
Brand-deals marketplace as a creator-side service
If you manage creator accounts, the marketplace is a new revenue line you can offer them. If you manage brand accounts, it's a new buying surface.
Reporting your clients can read
'Reel #47 drove $312 in attributed affiliate revenue' is a sentence a client can repeat in their own board meeting. 'Engagement was up 12% week-over-week' is not.
The revenue math
An agency managing 5 creator accounts × 4 affiliate campaigns each per week × $300 average attributed revenue per campaign = $6,000/week per agency-managed creator pool. Take a 20% performance fee on the net new attributable revenue and you're looking at a $1,200/week additional revenue line on the agency P&L — using a tool that's free at the workspace level during early access.
Frequently asked
- Can different team members see different accounts?
- Workspace-level role-based access is rolling out — today, account-level permission scoping handles the most common agency setups. If you have a more complex hierarchy (multiple sub-agencies, white-label flows), get in touch and we'll make sure your structure works.
- How does pricing work for agencies as Creator Lane scales out of free?
- Founding-creator pricing is currently free and uncapped. When paid tiers land, agency pricing will track usage (DM volume, brand-deal payout volume) rather than per-seat. We'll grandfather founding-creator workspaces.
- Can I white-label the dashboard for clients?
- White-label and custom domains are on the agency roadmap, not in early access yet. Today, clients see Creator Lane branding in the dashboard.
- How does this compare to ManyChat / Inro for agencies?
- ManyChat's strength is multi-channel chatbot agencies (Messenger, WhatsApp, SMS). Inro's strength is enterprise inbound DM qualification with AI agents. Creator Lane's strength is per-reel attribution to creator-side revenue across many accounts. Different jobs.
Post on Insta. Get reach. Earn money.
Free for founding creators. No credit card. 60-second setup.
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