Free comment-to-DM
on Instagram. Unlimited. No watermark.

How comment-to-DM works

1. 1

   Pick the post or reel

   Connect Instagram via Meta's official OAuth — no password sharing. Creator Lane pulls your recent posts and reels; pick the one with the call-to-action comment.

2. 2

   Set the trigger keyword

   "LINK", "GUIDE", "RECIPE", "ME" — whatever you ask people to comment. Match any keyword, all keywords, or an exact phrase. Case-insensitive by default.

3. 3

   Write the DM that fires

   Up to 1,000 characters. Use {name} or {username} for personalization. Live phone preview shows exactly what lands in the commenter's inbox. Attach a tracking link for click-through analytics.

4. 4

   Arm it — and stay free

   The next time someone comments your keyword, the DM goes out within seconds via Instagram's Private Replies API. No monthly cost, no per-DM cost, no watermark on the message. Ever.

What you get vs typical free comment-to-DM tools

Frequently asked

Is comment-to-DM really free, with no cap?

Yes. Unlimited keyword-triggered DMs, no card, no trial expiry, no watermark on the outgoing message. Comment-to-DM stays free forever for individual creators — we make money on the brand-deals marketplace cut and optional team/agency tiers later, never by paywalling the automation you set up today. See /why-free for the full reasoning.

How does the comment trigger actually work?

When someone comments on your post, Instagram sends a webhook to Creator Lane. We match the comment text against your keyword rules. If it matches, we queue a DM through Meta's Private Replies API — which only opens a 7-day window after a public comment. That's why fast delivery matters, and why we never miss one inside the window.

Can I run multiple keywords on the same post?

Yes. Add as many keyword automations as you want per post — each with its own DM. Use match mode "any" if any single word should trigger, "all" if every word must appear, or "exact" for a precise phrase. No per-post limit on the free tier.

Will this get my Instagram account flagged?

No. Creator Lane uses Meta's official Instagram Graph API and the Private Replies endpoint — the same infrastructure ManyChat, Inro, and every Meta-approved tool uses. No scraping, no automation against the consumer app, no grey-area behavior. The DM goes out from your account exactly as if you typed it.

How fast does the DM hit their inbox?

Within seconds. Instagram's Private Replies API has a small enforced minimum delay (around 10 seconds) before delivery — that's Meta's rule, not something we add. After that, the message lands instantly. We queue and pace inside per-account rate limits so a viral reel with 5,000 commenters doesn't drop a single DM.

What account type do I need?

An Instagram Business or Creator account connected to a Facebook page. Personal accounts can't use the comment-to-DM API — that's a Meta restriction across every tool, not ours. Switching from Personal to Creator is free and takes about 30 seconds in the IG mobile app.

What happens to the same person commenting twice?

We dedupe per (commenter, post, account) — they get one DM per post no matter how many times they comment the keyword. If they comment the same keyword on a different post, that's a separate trigger.