Sell digital products on Instagram.
Keep every rupee.

The reel-to-rupee flow

“Link in bio” loses most buyers before they ever see your product — they have to leave the reel, open your profile, find the link, find the product. The flow that actually converts sends the checkout link to the buyer, inside the DM, while the reel still has their attention.

1. 1

   Make the reel

   Your normal content — the recipe breakdown, the Excel trick, the styling guide teaser. End with one line: "Comment GUIDE and I'll DM it to you." That's the whole funnel entrance.

2. 2

   The comment triggers a DM

   Creator Lane watches your post for the keyword and replies in DM with your checkout link — automatically, within seconds, via the official Instagram API. Works while you sleep; a reel that spikes at 2am still sells at 2am.

3. 3

   They pay in rupees

   The checkout page is INR-native — UPI and cards, priced by you. Buyers outside India pay in their own currency. No forcing a ₹299 ebook buyer through a USD gateway.

4. 4

   Delivery is instant

   The moment payment lands, the buyer gets the download link for your PDF, template, or preset pack. No manual sending, no "payment done, please check" DMs at midnight.

What you can sell

Selling your time instead of files? Take paid 1:1 bookings from Instagram with the same comment-to-DM flow.

0% platform fee — the math vs SuperProfile

SuperProfile is a real India-native bundle and its storefront works — but its business model is a share of your revenue: a 10% platform fee on every sale on the free Starter plan, 5% on Premium (₹11,999/year). Creator Lane charges a flat price and takes nothing from your sales.

SuperProfile plan structure per its own help docs, July 2026. Honest note: SuperProfile still wins if you need hosted courses and community today — full explainer here.

Full plan details on the pricing page.

Frequently asked

How do I sell digital products on Instagram?

The path that converts best in 2026: make a reel about the problem your product solves, ask viewers to comment a keyword, and let comment-to-DM automation reply with your checkout link. The buyer pays by UPI or card and gets the file instantly. Creator Lane runs that whole path — automation, checkout, delivery — from one free account.

Can buyers pay with UPI?

Yes. Checkout is INR-native with UPI and cards. That matters in India — a large share of ₹99–₹999 impulse purchases die if the buyer hits a card-only or USD checkout. International buyers pay in their local currency.

Is there a platform fee on my sales?

No. Creator Lane takes 0% commission — your sales settle to your own payment account (standard payment-gateway charges apply, as everywhere). Compare that with SuperProfile's model: 10% of every sale on its free Starter plan, 5% on Premium at ₹11,999/year. The more you sell, the more that difference compounds.

How is the product delivered after payment?

Automatically. You upload the file (PDF, ZIP, whatever your product is) when you create it; the buyer gets the download link as soon as payment is confirmed. No manual fulfilment.

What does it cost to start?

Nothing. The free plan includes digital products, the checkout, your bio-page storefront, and comment-to-DM automations — enough for roughly 95% of creators. Pro is a flat ₹1,500/year for higher limits and priority support, and it still takes 0% of your sales.

Do I need a website?

No. Your Creator Lane bio page is the storefront — products, booking link, and email capture on one fast page. The checkout link also works anywhere on its own: in a DM, a story link sticker, a broadcast channel.

What sells best on Instagram in India?

Products priced ₹99–₹999 that solve one specific problem: a diet plan, a Notion template, a preset pack, an interview-prep guide. Low enough for an impulse UPI payment, specific enough that the reel practically writes itself.

Can I capture emails too, not just sales?

Yes. The bio page has built-in email capture, and you can gate free resources by email — so one reel can feed both your buyer list and your lead list.