Whether you create for an audience or a business, start with one useful action: send a product link, answer an enquiry, or deliver something you sell. Choose a workflow and test it on one post before expanding.
For shopping, fashion, beauty and product-review creators
An outfit Reel → a LOOK comment → a DM with a clearly labelled collection of product links.
Start by measuring messages sent and product-link clicks. Confirmed commissions belong in your affiliate network's reports, after returns and validation.
Build a shoppable Reel workflowChoosing a platform? Compare Faym and WishlinkFor service businesses, shops, coaches and agencies
A service demonstration → a PRICE comment → the promised price list and a clear enquiry or booking link.
Count submitted enquiries and completed bookings in your form or booking system. A click on a booking link is interest, not a confirmed customer.
Build an enquiry workflowExplore booking pagesFor educators, independent creators and expert-led businesses
A useful tutorial → a GUIDE comment → a free resource with an optional next step to a paid template, product or consultation.
Check resource delivery first, then actual paid orders or bookings. Keep free-resource requests separate from permission to send further marketing.
Build your free-to-paid product journeyExplore digital productsThese are workflow examples, not earnings promises. You need an eligible Instagram professional account for comment-to-DM automation. Respect platform messaging rules, affiliate disclosures and the recipient's request. Read the setup and compliance guide.
Send the resource or product link your audience asks for in a Reel comment.
See the playbookShare eligible product links and inspect campaign and link-click activity.
See the playbookSend session details and a booking link when someone asks about your services.
See the playbookUse a course-related keyword to send a sample lesson or your enrolment link.
See the playbookAnswer product questions with the relevant catalogue, offer or enquiry link.
See the playbookManage client accounts and review each workspace's campaign performance.
See the playbook