Course creators

Creator Lane for course creators

A reel teaches one lesson. The caption says 'comment COURSE for the full thing.' Creator Lane DMs them the enrollment link in seconds. Free for founding creators.

Run a course launch — free

No credit card. Uncapped DMs.

What this unlocks

Auto-DM your Teachable / Kajabi / Thinkific / Podia / Stan checkout link to every keyword commenter
Per-reel attribution: which content actually drove enrollments?
A/B variants tested against enrollments, not vanity engagement
Smart queue handles a launch-day spike without dropping commenters
Free for founding creators — no card, no trial

Why course creators use Creator Lane

Course launches that don't require a manual VA day

Most launch playbooks involve a launch-day blitz where the creator (or a VA) manually replies to every commenter with the link. Creator Lane does that part — uncapped, in seconds, with personalization.

Course-grade revenue per click

Course AOVs sit in the $99–2,000 range. A 3% conversion rate at $499 means 100 DMs become $1,497 in revenue. Free dynamics × course economics is a strong combination.

Find the reel that pays

Per-reel attribution surfaces the exact piece of content that drove a $499 enrollment. Make more of that reel; stop making the ones that don't convert.

Smart queue for launch-day spikes

When a launch reel takes off, the rate-pacing queue ensures every commenter gets the DM within Instagram's API limits. No silent drops, no rage-tweets about being ignored.

The revenue math

A creator running a $499 course launch on a 100K-follower account: viral launch reel drives 1,500 commenters × 40% DM CTR × 1.5% close rate (typical for cold-funnel cohort launches) × $499 = $4,491 from a single reel. Pair with a 5-day launch sequence (5 reels) and a typical $499 cohort hits $20K–60K in launch revenue without any manual DM work.

Frequently asked

Does this work for evergreen courses too, or only launches?: Both. Evergreen courses run as always-on campaigns; launches add a date-bound CTA layer ('comment now — cohort closes Friday'). Same mechanism, different cadence.
Can I send different DMs to early-bird vs full-price commenters?: Yes — run two campaigns on the same post with different keywords (EARLY vs LATE) pointing to different checkout URLs. Or rotate them on a schedule.
How does this compare to running ManyChat for a launch?: ManyChat works, but adds the 'Sent via ManyChat' footer (visible automation) and contact-based pricing that scales painfully on launch days. Creator Lane is free for founding creators and unbranded — DMs land like personal replies.
Can I include video in the DM?: Instagram's Private Replies API supports text + a single link in the initial reply. Video clips can be in the linked checkout page or a follow-up message you send manually if the lead replies.

Post on Insta. Get reach. Earn money.

Free for founding creators. No credit card. 60-second setup.

Start free