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Tech Provider forFree foreverNo credit cardUnlimited DMsNo watermark
Creator Lane
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Instagram DM automation · Comment · Story · Followgate — all free

Free Instagram DM automation
however your fans reach out.

One free tool, three triggers: a comment, a story reply, or a follow-to-unlock — each fires a DM automatically on the official Meta Graph API. Unlimited messages, no watermark, no card. The DM arrives as if you typed it.

Set up free auto-DM

2-min setup · No credit card

Free is genuinely enough if…

  • You have under ~100k followers
  • You run a handful of automations, not dozens a week
  • You want comment-to-DM, link-in-bio, and a simple store

That's about 95% of creators on Creator Lane — no credit card, no catch.

Consider paid when…

  • You're a business or team that needs higher limits
  • You run automations at the kind of volume we cap to keep the platform spam-free
  • You want business-tier controls and priority support

Paid exists to stop spam automation and serve business teams — not because normal creators run out of room.

How it works in 2 minutes

  1. 1

    Pick a post or reel

    Connect Instagram with the official Meta OAuth (no password sharing). Creator Lane pulls your recent posts — pick the one you want to wire up.

  2. 2

    Set a keyword

    "LINK", "GUIDE", "RECIPE" — whatever you tell your audience to comment. Match modes: any, all, or exact.

  3. 3

    Write the DM

    Up to 1,000 characters. Drop in {name} or {username} for personalization. Live preview as you type. Attach a tracking link if you want click analytics.

  4. 4

    Go live, free

    Automation is armed. The next time someone comments your keyword, the DM goes out within seconds via Instagram's official Private Replies API. No monthly cost. Ever.

Instagram DM automation that works on three triggers

"Auto-DM" isn't one feature — it's any moment a fan signals interest. Creator Lane covers all three, free. Pick the one that matches how your audience already engages, or run them together.

From a comment

Someone comments your keyword on a post or reel → they get the DM. The classic comment-to-DM funnel.

Comment-to-DM, in depth

From a story reply

Reply to your story with a keyword and the DM fires back. Same engine, different surface — great for polls and 'DM me X' stickers.

Story-reply auto-DM

Follow, then unlock

Hold the link until they follow you. Creator Lane checks the follow, then releases the DM — turning a viral thread into followers.

How followgate works

What you get vs typical free tiers

Limit
Creator Lane
Typical free tier
Monthly DMs
Unlimited
1,000 free, then paid
Number of automations
2 on Free (unlimited DMs inside each)
1–2 on free tiers
Connected accounts
Multiple
1 on free tiers
DM watermark
None
"Sent via" on free tiers
Credit card to start
No
Sometimes required

Frequently asked

What can trigger a free auto-DM?
Three things, all free: a comment on a post or reel, a reply to your story, or a follow-gate unlock. Each fires the DM automatically. This page is the overview — see the comment-to-DM, story-replies, and followgate pages for the deep dive on each trigger.
Will the DM look automated to the person who gets it?
No. It arrives as a normal direct message from your account, in their regular inbox — not a bot bubble, no 'sent via' watermark. You can personalize it with their {name} or {username} so it reads like you wrote it.
Is the auto-DM truly free, or a trial?
Free, not a trial. Unlimited DMs, no card, no expiry, no watermark. It stays free for individual creators — we earn on the brand-deals marketplace cut and optional team/agency tiers later, never by paywalling the auto-DM you set up today. See /why-free for the reasoning.
Do I need a Business or Creator account?
Yes — an Instagram Business or Creator account connected to a Facebook page. Personal accounts can't use Meta's messaging API (a platform restriction across every tool, not ours). Switching is free and takes about 30 seconds in the IG app.

Related

Set up free auto-DM in 2 minutes.

Connect Instagram, set a keyword, write the DM. The next time someone comments, Creator Lane handles the rest. Zero dollars.

Get started free

Official Meta Graph API · No DM cap · No watermark

Comparing autoresponders? See Best Instagram Autoresponders 2026. Or browse all ManyChat alternatives.