Free Instagram auto-DM
when someone comments your keyword.

How it works in 2 minutes

1. 1

   Pick a post or reel

   Connect Instagram with the official Meta OAuth (no password sharing). Creator Lane pulls your recent posts — pick the one you want to wire up.

2. 2

   Set a keyword

   "LINK", "GUIDE", "RECIPE" — whatever you tell your audience to comment. Match modes: any, all, or exact.

3. 3

   Write the DM

   Up to 1,000 characters. Drop in {name} or {username} for personalization. Live preview as you type. Attach a tracking link if you want click analytics.

4. 4

   Go live, free

   Automation is armed. The next time someone comments your keyword, the DM goes out within seconds via Instagram's official Private Replies API. No monthly cost. Ever.

What you get vs typical free tiers

Frequently asked

Is the auto-DM truly free?

Yes. Unlimited DMs, no card, no trial expiry, no watermark on outgoing messages. Comment-to-DM stays free forever for individual creators. We make money on the brand-deals marketplace cut and on optional team / agency tiers later — never by paywalling the auto-DM you set up today. See /why-free for the long version.

Will Instagram ban me for using auto-DM tools?

No, as long as the tool uses the official API — which Creator Lane does. We use Meta's Instagram Graph API and the Private Replies endpoint, the same infrastructure ManyChat and other Meta-approved tools use. No scraping, no automation against the consumer app, no grey-area behavior. Your account stays in good standing.

How fast does the DM actually go out?

Within seconds. Instagram's Private Replies API has a small enforced minimum delay (around 10 seconds) before the reply is sent — that's a Meta rule, not something we add. After that, the DM lands instantly.

What account type do I need?

An Instagram Business or Creator account connected to a Facebook page. Personal accounts aren't supported — that's a Meta API restriction, not ours. Switching from Personal to Creator is free and takes about 30 seconds in the IG mobile app.

What happens when my reel goes viral and 5,000 people comment?

Every commenter gets their DM. We queue and pace deliveries inside Instagram's per-account rate limits, so you don't hit a wall and start dropping messages. Rate-limited jobs are re-enqueued with backoff — never lost.