Pick winners. DM them automatically when they comment the keyword.
Run an Instagram giveaway without chasing DMs by hand. Set a keyword like WIN, write the entry DM once, and every commenter gets it within seconds. Preview the exact message below before you ship it.
Match mode "any": the comment contains the keyword(s).
Hey Sarah! 🎉 You're in the draw — here's how to lock your entry: https://example.com/giveaway-entry
Creator Lane sends this DM via Instagram's official Graph API within ~10 seconds, with smart-queue pacing for viral spikes.
Why this is Meta-compliant
Compliant with Meta's policy because the DM is triggered by the user's comment within the 7-day private-reply window — not a bulk send. Every entrant explicitly opted in by commenting your keyword.
How a giveaway run looks
- 1. Post the giveaway reel or photo.
- 2. Ask people to comment your keyword (e.g. WIN).
- 3. Creator Lane DMs each entrant the entry link.
- 4. Pick a winner from the entry list. Done.
Need wording for the entry DM?
Steal a few from our free Instagram DM templates. They cover creators, coaches, DTC brands, courses and affiliate use cases — copy, swap a word or two, paste here.
Run this on your Instagram — free.
Connect your account in 2 minutes and Creator Lane will fire this DM automatically when someone comments your keyword. Unlimited DMs, no watermark, no card — the free ManyChat alternative built for creators.
Official Meta Graph API · Tech Provider · 2-min setup · No credit card