Free Instagram DM templates — by niche.
A working library of comment-to-DM scripts for creators, coaches, DTC brands, agencies, course creators, and affiliate marketers. Copy, paste, edit the {name} / {link} placeholders, send.
Creators
DM scripts for content creators sending tracked affiliate links from reel comments.
Coaches & consultants
DM templates for coaches funneling commenters to discovery calls or lead magnets.
DTC brands
Comment-to-DM scripts for DTC brands offering discount codes, product drops, and reviews.
Agencies
White-label DM scripts agencies can ship for client accounts.
Course creators
DM scripts that send course previews, syllabi, and discount codes to commenters.
Affiliate marketers
Tracked-link DM templates for affiliate offers across categories.
Send the editing preset they asked for
Hey {name}! Glad you commented — here's the exact preset I used for this edit: {link}
Let me know what you make with it 🎬Drop your affiliate link from the reel
Hey {username}! Here's the link to the gear I used in the reel: {link}
Honest review — I've been using it daily for months. Tag me when yours arrives.Send the template/notion doc/spreadsheet
Hey {name} 👋 Here's the template you asked about: {link}
It's the same one I use every week. DM me if you get stuck.Newsletter signup with lead-magnet
Hey {name}! Free guide on the link: {link}
It's the framework I walked through in the reel — gets sent to everyone on the newsletter.Direct to your free YouTube/Spotify
Hey {username} — here's the long version of this on YouTube: {link}
20 minutes, no fluff. The reel is the cold-open.Send the playlist/Spotify
{name}! Full playlist here: {link}
Updated weekly. Save it so it shows up when you need it.Direct them to a fan club / Discord
Hey {name}! Discord invite: {link}
We drop early reels, behind-the-scenes, and the gear I'm testing. See you there.Tease a paid product without hard sell
Hi {name} — here's the free version: {link}
If you want the full thing (advanced stuff), reply to this DM and I'll send a creator-only code.Recommend an app you love
Hey {username}! The app I mentioned: {link}
Fair warning — once you start using it you'll wonder how you ever didn't.Direct people to your store
Hey {name}! Drop's here: {link}
Sizes go quick — these are the same ones in the reel.Drop a discovery-call booking link
Hey {name}! Here's my calendar — pick any 20-min slot: {link}
No pitch, just a chat about where you're at.Send a free framework PDF
Hey {name}! Here's the framework PDF: {link}
8 pages, the same one I walk clients through in week 1.Send a case-study video
Hi {username}! Case study video on the link: {link}
It's the client whose results I mentioned in the reel — full breakdown of what we did.Lead magnet → email list
Hey {name}! Free 5-day email series here: {link}
Day 1 covers exactly what the reel was about. Day 5 is where it gets actually useful.Application form for a cohort
Hi {name}! Cohort application here: {link}
We close apps Friday. 5 spots left. If you're not sure, fill it out anyway and we'll talk.Free assessment or quiz
Hey {username}! Quick assessment: {link}
2 minutes. You'll get a custom result and the next step that actually fits where you're at.Audio/podcast pitch
Hi {name}! 30-min podcast episode where I break this down: {link}
If reels are your thing, the podcast is the long-form version.Direct to a sales page softly
Hey {name}! Full breakdown here: {link}
The page covers what's inside, who it's for, and who it's not for. No pressure either way.Discount code drop
Hey {name}! 15% off with code REEL15: {link}
Works on the exact item in the reel. Free shipping over {amount}.Restock notification
Hi {username}! Back in stock: {link}
Last time these went in 4 hours. We restocked deeper this round but no promises.Product education / how-to-use
Hey {name}! Quick how-to-use guide: {link}
2-min video. Most people skip step 3 and it's the one that actually matters.Reviews / UGC page
Hi {name}! Honest reviews here: {link}
Not ours — real customer videos and photos. We don't filter the bad ones.Quiz to recommend a product
Hey {username}! Take the 6-question quiz to find your match: {link}
Takes 60 seconds. Returns a single recommendation, not a wall of options.Bundle / set landing page
Hi {name}! Full set on the link: {link}
Bundle saves 20% vs buying individually. Same items in the reel.Wholesale / B2B inquiry
Hey {name}! Wholesale info: {link}
MOQ, lead times, and the line sheet. DM if you want to skip the form.Case-study landing page
Hi {name}! Full case study here: {link}
Includes the strategy doc and the before/after numbers. No fluff.Audit / proposal request
Hey {name}! Quick audit form: {link}
We send back a 5-min Loom with what we'd do — free, no pitch attached.Direct to consultation booking
Hi {username}! 30-min strategy call: {link}
You pick the topic. We come prepped on your account before the call.White-label playbook PDF
Hey {name}! The playbook: {link}
The same one our team ships internally. Steal the parts that fit.Hiring / careers
Hey {name}! Open roles here: {link}
If you're not actively looking but curious, the 'reach out anyway' link is real.Free preview lesson
Hi {name}! Free preview lesson on the link: {link}
It's lesson 3 — usually the one people say flipped how they think about this.Course syllabus / curriculum
Hey {username}! Full curriculum: {link}
See all 12 modules, the projects, and the timeline. No email gate.Cohort waitlist
Hi {name}! Next cohort waitlist: {link}
Waitlist gets early-bird pricing and the 1-on-1 add-on for free.Discount code for course
Hey {name}! REEL30 takes 30% off the full course: {link}
Code works through Sunday — no extension this round.Money-back-guarantee reassurance
Hey {name}! Full course details: {link}
14-day no-questions refund. We'd rather you get your money back than stay enrolled and not love it.Generic affiliate offer
Hey {name}! Here's the link: {link}
Use it within 7 days for the launch pricing. After that it goes back to retail.Stacked offer + bonus
Hi {name}! Link: {link}
If you sign up through this, DM me your receipt — I'll send back the bonus pack I built (the one mentioned in the reel).Comparison / which-one-to-pick
Hey {username}! Comparison page: {link}
Covers the 3 main options, the price differences, and which one I'd pick for which use case.Honest review with caveat
Hi {name}! Full review: {link}
Includes the parts I don't love. If you read it and still want it, the link there is my affiliate one.Free trial → paid affiliate
Hey {name}! Free trial here: {link}
No card. Trial converts to paid only if you actively keep using it after 14 days.Tracked link disclaimer-friendly
Hi {name}! Link: {link}
Disclosure — I get a small kickback if you sign up. The tradeoff: I only DM links for products I actually use.Run this on your Instagram — free.
Connect your account in 2 minutes and Creator Lane will fire this DM automatically when someone comments your keyword. Unlimited DMs, no watermark, no card — the free ManyChat alternative built for creators.
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