Free Instagram DM templates — by niche.
A working library of comment-to-DM scripts for creators, coaches, DTC brands, agencies, course creators, and affiliate marketers. Copy, paste, edit the {name} / {link} placeholders, send.
Hey {name}! Glad you commented — here's the exact preset I used for this edit: {link}
Let me know what you make with it 🎬Hey {username}! Here's the link to the gear I used in the reel: {link}
Honest review — I've been using it daily for months. Tag me when yours arrives.Hey {name} 👋 Here's the template you asked about: {link}
It's the same one I use every week. DM me if you get stuck.Hey {name}! Free guide on the link: {link}
It's the framework I walked through in the reel — gets sent to everyone on the newsletter.Hey {username} — here's the long version of this on YouTube: {link}
20 minutes, no fluff. The reel is the cold-open.{name}! Full playlist here: {link}
Updated weekly. Save it so it shows up when you need it.Hey {name}! Discord invite: {link}
We drop early reels, behind-the-scenes, and the gear I'm testing. See you there.Hi {name} — here's the free version: {link}
If you want the full thing (advanced stuff), reply to this DM and I'll send a creator-only code.Hey {username}! The app I mentioned: {link}
Fair warning — once you start using it you'll wonder how you ever didn't.Hey {name}! Drop's here: {link}
Sizes go quick — these are the same ones in the reel.Hey {name}! Here's my calendar — pick any 20-min slot: {link}
No pitch, just a chat about where you're at.Hey {name}! Here's the framework PDF: {link}
8 pages, the same one I walk clients through in week 1.Hi {username}! Case study video on the link: {link}
It's the client whose results I mentioned in the reel — full breakdown of what we did.Hey {name}! Free 5-day email series here: {link}
Day 1 covers exactly what the reel was about. Day 5 is where it gets actually useful.Hi {name}! Cohort application here: {link}
We close apps Friday. 5 spots left. If you're not sure, fill it out anyway and we'll talk.Hey {username}! Quick assessment: {link}
2 minutes. You'll get a custom result and the next step that actually fits where you're at.Hi {name}! 30-min podcast episode where I break this down: {link}
If reels are your thing, the podcast is the long-form version.Hey {name}! Full breakdown here: {link}
The page covers what's inside, who it's for, and who it's not for. No pressure either way.Hey {name}! 15% off with code REEL15: {link}
Works on the exact item in the reel. Free shipping over {amount}.Hi {username}! Back in stock: {link}
Last time these went in 4 hours. We restocked deeper this round but no promises.Hey {name}! Quick how-to-use guide: {link}
2-min video. Most people skip step 3 and it's the one that actually matters.Hi {name}! Honest reviews here: {link}
Not ours — real customer videos and photos. We don't filter the bad ones.Hey {username}! Take the 6-question quiz to find your match: {link}
Takes 60 seconds. Returns a single recommendation, not a wall of options.Hi {name}! Full set on the link: {link}
Bundle saves 20% vs buying individually. Same items in the reel.Hey {name}! Wholesale info: {link}
MOQ, lead times, and the line sheet. DM if you want to skip the form.Hi {name}! Full case study here: {link}
Includes the strategy doc and the before/after numbers. No fluff.Hey {name}! Quick audit form: {link}
We send back a 5-min Loom with what we'd do — free, no pitch attached.Hi {username}! 30-min strategy call: {link}
You pick the topic. We come prepped on your account before the call.Hey {name}! The playbook: {link}
The same one our team ships internally. Steal the parts that fit.Hey {name}! Open roles here: {link}
If you're not actively looking but curious, the 'reach out anyway' link is real.Hi {name}! Free preview lesson on the link: {link}
It's lesson 3 — usually the one people say flipped how they think about this.Hey {username}! Full curriculum: {link}
See all 12 modules, the projects, and the timeline. No email gate.Hi {name}! Next cohort waitlist: {link}
Waitlist gets early-bird pricing and the 1-on-1 add-on for free.Hey {name}! REEL30 takes 30% off the full course: {link}
Code works through Sunday — no extension this round.Hey {name}! Full course details: {link}
14-day no-questions refund. We'd rather you get your money back than stay enrolled and not love it.Hey {name}! Here's the link: {link}
Use it within 7 days for the launch pricing. After that it goes back to retail.Hi {name}! Link: {link}
If you sign up through this, DM me your receipt — I'll send back the bonus pack I built (the one mentioned in the reel).Hey {username}! Comparison page: {link}
Covers the 3 main options, the price differences, and which one I'd pick for which use case.Hi {name}! Full review: {link}
Includes the parts I don't love. If you read it and still want it, the link there is my affiliate one.Hey {name}! Free trial here: {link}
No card. Trial converts to paid only if you actively keep using it after 14 days.Hi {name}! Link: {link}
Disclosure — I get a small kickback if you sign up. The tradeoff: I only DM links for products I actually use.How to write Instagram DM templates that convert
The difference between a DM that gets opened and one that gets reported as spam is tone and brevity. Good auto-DM templates read like a quick message from a friend, not a marketing blast. Start with the person's name ({name} placeholder), acknowledge what they asked for ('here's the guide you wanted'), deliver the link, and stop. Two to three sentences maximum — anything longer gets skimmed. Personalization lifts open rates by 15-25%, so always include {name} or {username}. Avoid all-caps, excessive emojis, and phrases like 'LIMITED TIME' that trigger spam reflexes. Each template in this library comes in three tones — friendly, professional, and punchy — so you can match your brand voice without writing from scratch. Copy one, swap in your link, and test it with the DM Preview tool before going live.
Run this on your Instagram — free.
Connect your account in 2 minutes and Creator Lane will fire this DM automatically when someone comments your keyword. Unlimited DMs, no watermark, no card — the free ManyChat alternative built for creators.
Official Meta Graph API · Tech Provider · 2-min setup · No credit card