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Free Instagram DM templates — by niche.

A working library of comment-to-DM scripts for creators, coaches, DTC brands, agencies, course creators, and affiliate marketers. Copy, paste, edit the {name} / {link} placeholders, send.

Send the editing preset they asked for
Hey {name}! Glad you commented — here's the exact preset I used for this edit: {link}

Let me know what you make with it 🎬
Drop your affiliate link from the reel
Hey {username}! Here's the link to the gear I used in the reel: {link}

Honest review — I've been using it daily for months. Tag me when yours arrives.
Send the template/notion doc/spreadsheet
Hey {name} 👋 Here's the template you asked about: {link}

It's the same one I use every week. DM me if you get stuck.
Newsletter signup with lead-magnet
Hey {name}! Free guide on the link: {link}

It's the framework I walked through in the reel — gets sent to everyone on the newsletter.
Direct to your free YouTube/Spotify
Hey {username} — here's the long version of this on YouTube: {link}

20 minutes, no fluff. The reel is the cold-open.
Send the playlist/Spotify
{name}! Full playlist here: {link}

Updated weekly. Save it so it shows up when you need it.
Direct them to a fan club / Discord
Hey {name}! Discord invite: {link}

We drop early reels, behind-the-scenes, and the gear I'm testing. See you there.
Tease a paid product without hard sell
Hi {name} — here's the free version: {link}

If you want the full thing (advanced stuff), reply to this DM and I'll send a creator-only code.
Recommend an app you love
Hey {username}! The app I mentioned: {link}

Fair warning — once you start using it you'll wonder how you ever didn't.
Direct people to your store
Hey {name}! Drop's here: {link}

Sizes go quick — these are the same ones in the reel.
Drop a discovery-call booking link
Hey {name}! Here's my calendar — pick any 20-min slot: {link}

No pitch, just a chat about where you're at.
Send a free framework PDF
Hey {name}! Here's the framework PDF: {link}

8 pages, the same one I walk clients through in week 1.
Send a case-study video
Hi {username}! Case study video on the link: {link}

It's the client whose results I mentioned in the reel — full breakdown of what we did.
Lead magnet → email list
Hey {name}! Free 5-day email series here: {link}

Day 1 covers exactly what the reel was about. Day 5 is where it gets actually useful.
Application form for a cohort
Hi {name}! Cohort application here: {link}

We close apps Friday. 5 spots left. If you're not sure, fill it out anyway and we'll talk.
Free assessment or quiz
Hey {username}! Quick assessment: {link}

2 minutes. You'll get a custom result and the next step that actually fits where you're at.
Audio/podcast pitch
Hi {name}! 30-min podcast episode where I break this down: {link}

If reels are your thing, the podcast is the long-form version.
Direct to a sales page softly
Hey {name}! Full breakdown here: {link}

The page covers what's inside, who it's for, and who it's not for. No pressure either way.
Discount code drop
Hey {name}! 15% off with code REEL15: {link}

Works on the exact item in the reel. Free shipping over {amount}.
Restock notification
Hi {username}! Back in stock: {link}

Last time these went in 4 hours. We restocked deeper this round but no promises.
Product education / how-to-use
Hey {name}! Quick how-to-use guide: {link}

2-min video. Most people skip step 3 and it's the one that actually matters.
Reviews / UGC page
Hi {name}! Honest reviews here: {link}

Not ours — real customer videos and photos. We don't filter the bad ones.
Quiz to recommend a product
Hey {username}! Take the 6-question quiz to find your match: {link}

Takes 60 seconds. Returns a single recommendation, not a wall of options.
Bundle / set landing page
Hi {name}! Full set on the link: {link}

Bundle saves 20% vs buying individually. Same items in the reel.
Wholesale / B2B inquiry
Hey {name}! Wholesale info: {link}

MOQ, lead times, and the line sheet. DM if you want to skip the form.
Case-study landing page
Hi {name}! Full case study here: {link}

Includes the strategy doc and the before/after numbers. No fluff.
Audit / proposal request
Hey {name}! Quick audit form: {link}

We send back a 5-min Loom with what we'd do — free, no pitch attached.
Direct to consultation booking
Hi {username}! 30-min strategy call: {link}

You pick the topic. We come prepped on your account before the call.
White-label playbook PDF
Hey {name}! The playbook: {link}

The same one our team ships internally. Steal the parts that fit.
Hiring / careers
Hey {name}! Open roles here: {link}

If you're not actively looking but curious, the 'reach out anyway' link is real.
Free preview lesson
Hi {name}! Free preview lesson on the link: {link}

It's lesson 3 — usually the one people say flipped how they think about this.
Course syllabus / curriculum
Hey {username}! Full curriculum: {link}

See all 12 modules, the projects, and the timeline. No email gate.
Cohort waitlist
Hi {name}! Next cohort waitlist: {link}

Waitlist gets early-bird pricing and the 1-on-1 add-on for free.
Discount code for course
Hey {name}! REEL30 takes 30% off the full course: {link}

Code works through Sunday — no extension this round.
Money-back-guarantee reassurance
Hey {name}! Full course details: {link}

14-day no-questions refund. We'd rather you get your money back than stay enrolled and not love it.
Generic affiliate offer
Hey {name}! Here's the link: {link}

Use it within 7 days for the launch pricing. After that it goes back to retail.
Stacked offer + bonus
Hi {name}! Link: {link}

If you sign up through this, DM me your receipt — I'll send back the bonus pack I built (the one mentioned in the reel).
Comparison / which-one-to-pick
Hey {username}! Comparison page: {link}

Covers the 3 main options, the price differences, and which one I'd pick for which use case.
Honest review with caveat
Hi {name}! Full review: {link}

Includes the parts I don't love. If you read it and still want it, the link there is my affiliate one.
Free trial → paid affiliate
Hey {name}! Free trial here: {link}

No card. Trial converts to paid only if you actively keep using it after 14 days.
Tracked link disclaimer-friendly
Hi {name}! Link: {link}

Disclosure — I get a small kickback if you sign up. The tradeoff: I only DM links for products I actually use.

How to write Instagram DM templates that convert

The difference between a DM that gets opened and one that gets reported as spam is tone and brevity. Good auto-DM templates read like a quick message from a friend, not a marketing blast. Start with the person's name ({name} placeholder), acknowledge what they asked for ('here's the guide you wanted'), deliver the link, and stop. Two to three sentences maximum — anything longer gets skimmed. Personalization lifts open rates by 15-25%, so always include {name} or {username}. Avoid all-caps, excessive emojis, and phrases like 'LIMITED TIME' that trigger spam reflexes. Each template in this library comes in three tones — friendly, professional, and punchy — so you can match your brand voice without writing from scratch. Copy one, swap in your link, and test it with the DM Preview tool before going live.

Run this on your Instagram — free.

Connect your account in 2 minutes and Creator Lane will fire this DM automatically when someone comments your keyword. Unlimited DMs, no watermark, no card — the free ManyChat alternative built for creators.

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