Mosseri
- Growth9 min read
Instagram Sends Per Reach — The 2026 Ranking Signal Decoded
Mosseri confirmed sends-per-reach is now weighted heavier than likes or comments. Here's the technical breakdown — and seven content patterns engineered to trigger DM shares.
Read post - Growth7 min read
The Great Instagram Purge of 2026 — What Actually Happened
Kylie Jenner lost 15M. Ronaldo lost 8M. Mosseri called them "never real." Creators disagreed. Here's what the May 2026 purge actually swept up — and what it means for the follower count on your profile.
Read post - Growth8 min read
The Instagram Algorithm in 2026 — What Changed and How to Adapt
Adam Mosseri's three confirmed ranking signals for 2026 (watch time, sends-per-reach, likes-per-reach), the repost crackdown, and what to actually post if you want non-follower reach.
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