SuperProfile vs Stan Store
Same job, two different bills. Stan Store is the original creator storefront — flat $29/month, USD-first. SuperProfile is the India-native answer — free to start, but it takes a cut of every sale (10% on the free plan, 5% on Premium). Here’s the honest math on both, and where Creator Lane fits as the 0%-commission third option.
| Feature | SuperProfile | Stan Store | Creator Lane |
|---|---|---|---|
| Built for | Indian creators — INR-native everything | US/global creators — USD-first | Indian creators first — multi-currency built in |
| Entry price | Free to start (Starter plan) | ~$29/month after trial — no free plan | Free to start — no card |
| Fee on your sales | 10% on Starter, 5% on Premium (₹11,999/yr), per their help docs | No platform %, but the flat subscription is due sold or not; processor charges apply | 0% — checkout settles to your own payment account |
| UPI / INR checkout for your buyers | Yes — native INR rails, T+1 payouts | USD-first checkout; harder for Indian buyers | Yes — native-currency checkout, INR included |
| Digital products storefront | Built in — core feature | Built in — core feature | Built in — free, with click tracking |
| Course hosting | Built in | Built in | Shipping next — later this quarter |
| Paid community / memberships | Built in — Telegram / Discord automation | Memberships supported | Shipping next — later this quarter |
| 1-on-1 bookings / calls | Workshops & sessions supported | Calendar bookings built in | Built in free — Google Calendar sync, reschedule links |
| Comment-to-DM automation | Basic AutoDM — single trigger per post | Basic auto-DM | Deep — multi-keyword, multi-step flows, opt-outs, dedup |
| Link-click tracking in DMs | Not offered | Not offered | Every DM link wrapped on your subdomain, logged per post |
| AI assistant | Not offered today | Not offered today | Native Claude MCP server |
SuperProfile plan structure per Cosmofeed’s help docs, July 2026. Stan Store public pricing, 2026. Pricing changes — check the live pages before committing.
The fee math, worked out
Say you sell ₹50,000/month of digital products (about 100 copies of a ₹499 ebook).
- SuperProfile Starter (free): 10% platform fee = ₹5,000/month — ₹60,000/year, and it grows with every sale.
- SuperProfile Premium: ₹11,999/year + 5% fee = ~₹42,000/year at that volume.
- Stan Store: ~$29/month ≈ ₹30,000/year, flat — sold out or sold nothing, same bill, in dollars.
- Creator Lane: ₹0 on the Free plan, 0% commission; Pro is a flat ₹1,500/year. Your checkout settles to your own payment account.
None of this makes any of the three “bad” — it tells you what you’re paying for. SuperProfile’s fee buys you the deepest India-native course + community bundle. Stan’s subscription buys the most polished US-style storefront. Creator Lane’s ₹0 buys the Instagram-funnel layer — storefront included, courses still shipping.
Pick SuperProfile if…
Your income is courses, paid community, or webinars, and your audience pays in INR. The bundle is genuinely the strongest India-native option for that job — just go in knowing the platform fee scales with your revenue, and Premium (₹11,999/year at 5%) usually beats Starter’s 10% once you’re selling steadily.
Pick Stan Store if…
Your audience is mostly US/international and pays in dollars, and you want the most polished storefront-in-bio experience with flat, predictable pricing. For an India-first audience, the USD subscription and checkout friction usually make it the wrong default.
Pick Creator Lane if…
Instagram is your funnel and you want to keep 100% of what you sell. Comment-to-DM automation (deeper than either bundle’s), link-in-bio storefront, digital products with UPI checkout, bookings, email capture, and a Claude AI assistant — free to start, 0% commission, Pro a flat ₹1,500/year. The honest caveat: hosted courses and community are shipping later this quarter, so if you need those today, pair Creator Lane with SuperProfile.
Frequently asked questions
SuperProfile or Stan Store for Indian creators?
SuperProfile, in most cases. It's India-native — INR pricing, UPI checkout for your buyers, T+1 INR payouts — while Stan Store is USD-first: the $29/month subscription (~₹2,500/month) is charged in dollars and Indian buyers hit an international-payment checkout. Stan Store makes more sense if most of your audience pays in USD.
What does SuperProfile actually cost?
Per SuperProfile's own help docs (July 2026): the Starter plan is free but takes a 10% platform fee on every sale; Premium is ₹11,999/year with a 5% fee; Pro is ₹49,999/year with a negotiable fee. So the real cost depends on how much you sell — ₹50,000/month of sales on Starter costs ₹5,000/month in fees.
What does Stan Store actually cost?
A flat subscription — the Creator plan is about $29/month (~₹30,000/year at current rates), with a higher Creator Pro tier. Stan doesn't take a platform percentage on top, but you pay the subscription whether you sell or not, and payment-processor charges still apply.
Is there a free alternative to both?
Creator Lane is free to start with 0% commission — link-in-bio storefront, digital products with native-currency checkout (UPI/INR included), comment-to-DM automation with link tracking, bookings, and email capture. Pro is a flat ₹1,500/year. The honest gap: course hosting and community are still shipping (later this quarter) — SuperProfile has both today, Stan hosts courses too.
Which one has the best Instagram DM automation?
None of the three storefront bundles go deep on DMs — SuperProfile's AutoDM is single-trigger, and Stan's auto-DM is similarly basic. If comment-to-DM is a core part of your funnel (it usually is, on Instagram), you want multi-keyword triggers, multi-step flows, and per-post link-click tracking — that's Creator Lane's home turf, free.
Want the full head-to-heads? We keep both honest — including where we lose.