Reel sales ledger
Creator Lane | Reviewed October 5, 2026
https://creatorlanehq.com/blog/track-instagram-reel-sales

REEL SALES LEDGER — ONE ROW PER REEL AND OFFER
Reel URL | Offer | CTA | Destination URL | Route | UTM / link ID | Publish date | Measurement window | Views | Requests | Delivered DMs | Unique clicks | Checkout starts | Paid orders | Refunds | Net revenue or commission | Metric source | Notes / attribution limits

EXAMPLE — ILLUSTRATIVE ONLY
October lamp demo | desk lamp | Comment LAMP | example.com/lamp | DM | october_lamp_demo | 2026-10-05 | first 7 days | 12000 | 180 | 130 | 44 | unknown | 4 | 0 | confirm in seller dashboard | platform + link tracker + seller | No claim of incremental sales

You may adapt this original worksheet for personal and client work. Third-party materials retain their own licences.