Decision and verification worksheet
Creator Lane | Reviewed October 24, 2026
https://creatorlanehq.com/blog/text-to-video-vs-image-to-video-product-shots

TEXT-TO-VIDEO VS IMAGE-TO-VIDEO FOR PRODUCT SHOTS
Original Creator Lane decision worksheet | 2026-10-24

TASK
Audience / project:
Required outcome:
Current workflow and its specific limitation:
Options actually available without a new purchase:
Source material and permission:

DECISION QUESTIONS
When is text-to-video a reasonable choice?
Your evidence / answer:
Unresolved detail / owner:

When should an image reference be supplied?
Your evidence / answer:
Unresolved detail / owner:

What should be excluded from a product brief?
Your evidence / answer:
Unresolved detail / owner:

How do you check motion without losing identity?
Your evidence / answer:
Unresolved detail / owner:

When is real footage the better answer?
Your evidence / answer:
Unresolved detail / owner:


PRACTICE BRIEF
Use a permitted photo of a plain bottle and define three visible details to preserve. Request a slow camera move, not a complex transformation. Reject any clip that changes the cap or label. If fidelity repeatedly fails, film the movement and use generated material only for clearly illustrative background content.

ACCEPTANCE CHECKS
[ ] Separate illustration from demonstration
Evidence:
[ ] Inspect identity through motion
Evidence:
[ ] Use real footage for unverified behavior
Evidence:

RESULT LOG
Option / exact version / account or interface:
Date / source URLs checked:
Input / settings / output version:
What was actually tested (leave blank if not tested):
Accepted results / failures / correction time:
Actual charges, if any (do not estimate as measured):
Privacy / permissions / delivery checks:
Decision and main limitation:
Next action / owner:
Recheck trigger:

REFERENCES
Creating with Runway Gen-4.5: https://help.runwayml.com/hc/en-us/articles/46974685288467-Creating-with-Gen-4-5
Google DeepMind Veo: https://deepmind.google/models/veo/
Kling 4 on fal: https://fal.ai/kling-4

You may adapt this original worksheet for personal and client work. Third-party materials retain their own licences.