Instagram and YouTube agency brief
Creator Lane | Reviewed October 5, 2026
https://creatorlanehq.com/blog/creator-agency-brief-instagram-youtube

CREATOR AGENCY BRIEF
Business / creator and audience:
Main offer or content purpose:
Instagram URL / YouTube URL:
Current posting schedule and biggest bottleneck:
What I will supply (expertise, footage, approvals):
Strategy / research requested:
Filming requested:
Instagram deliverables per month:
YouTube long-form deliverables per month:
Shorts / Reels deliverables per month:
Thumbnails, captions, publishing, comment triage requested?:
Approval owner and response time:
Reporting metrics and review date:
Account and file ownership:
Role-based access method:
Pilot scope, price, revision rounds and exit terms:

PROPOSAL SCORECARD (1–5 EACH)
Audience understanding | Creative quality | Operational clarity | Measurement | Rights and security | Price for the exact scope

You may adapt this original worksheet for personal and client work. Third-party materials retain their own licences.